Get More... out of your Agency Relationships and your Marketing Efforts
Agency and Marketing Concierge Services.
Agency and Marketing Concierge Services.
We bring together years of marketing agency & holding company leadership with sr level client side marketing experience offering access to knowledge & expertise that improves and maximizes the marketer/agency relationship.
We understand the priorities of BOTH agencies & marketers, and address & bring them in alignment.
Centerboard Consulting LLC puts to work over 30 years of Marketing Services agency leadership, knowledge and experience... married with sr client side marketing experience to establish, evaluate, monitor and optimize client/agency relationships.
Connecting marketers with agency resources
The old RFI/RFP process is not well suited for today’s pace of business and Marketing Communications landscape. Too much time… and too much money spent, on both sides
We’ve reframed the RFI/RFI/search process creating an “agency matching” model that reduces, by up to 50%, the time, effort and costs for marketer and agency, while also facilitating an overall better match.
By focusing on the important components of a productive client/agency relationship… the DNA and “way of being”, the team that will work on the business, the experience in and the skills associated with solving for a specific problems or maximizing specific opportunities... the result is a better match, having saved both time and money.
We take the time to get to know the client, their people and their business challenge/opportunity… we then match with a short list of previously vetted and screened resources. Next we proceed right into “the work”, crafting a tight challenge/opportunity brief, sharing and working closely with the potential partners and facilitating working and social sessions that allow for a more meaningful “test drive”. This eliminates the lengthy and costly “beauty pageants”, and virtually guarantees getting the chemistry right.
Client/Agency Matching…
Assessment of client dynamics , way of being, business philosophies and DNA, along with identification of focused “jobs to be done”… matched with best in class and vetted Marcomm resources.
Next Gen RFI/RFP…
Speed dating approach to agency search. For those clients that want to explore a landscape of tightly vetted potential partners.
Leading, evaluating, monitoring & optimizing client/agency relationships and marketing initiatives.
A lot goes into a client/agency relationship. A significant investment of time and money is committed by both sides. It’s important to get it right.
We’ve assembled a proprietary mix of assessment and information gathering tools to help lead, monitor, course correct and maximize these relationships. Tools include surveys, interviews and process dissection, along with benchmarking and the application of best practices gleaned from 30 years of establishing, nurturing , developing and leading client/agency relationships. Additionally, KPI’s can be developed and incorporated and linked to agency compensation.
The initiatives are efficient, a minimal draw on resources and generates high returns.
Marketing Communications Leadership… Interim/contract leadership of Marketing Communications & Integrated Marketing initiatives.
Client/Agency Relationship Evaluation… Thorough review of all stakeholders to identify relationship strengths and vulnerabilities.
MarComm Process Assessment… Dissection and diagnostic review of workflow and processes.
Compensation Modeling… Client/agency financial relationship creation. KPI and performance criteria establishment and monitoring.
Agency Mix Assessment…
Evaluation of current Marcomm partners and their respective responsibilities and scopes . Reassess, realign, re-fund and re-resource where appropriate.
Bill is a life long student of the Marketing Communications/Marketing Services industry. Having literally grown up the business, he has risen to become a highly respected authority in this continually evolving and exciting space.
His success within independent agencies, holding companies and marketing organizations has been fueled by relentless curiosity, deep trust by clients and co-workers… and unquestionable integrity.
As part of his 25+ years within Omnicom Group, he led Alcone Marketing Group as CEO/President including having been recognized as PROMO Agency of the Year along with a regular Hub Top 20 Shopper Marketing Agency and Chief Marketer Top Shop .
On his watch, he built and established teams that drove considerable growth while generating unparalleled client satisfaction and retention scores and delivering programs that drove measurable results for clients.
Clients include the brands of leading marketers such as Unilever, Pernod Ricard, Heineken, FEMSA, Bayer, Nestle, Mercedes Benz, Arby’s, LG, California Lottery, Logitech, Mark Anthony Brand’s, White Castle, Hairclub and AT&T. He’s been recognized as a Who’s Who in Shopper Marketing and was a founding member of the CEO Council within the PMAA/BAA.
Bill is married with two grown children (Gettysburg College and Colgate University graduates). A Newport-Bermuda race veteran, his personal interests include travel, dogs, ice hockey and pretty much anything to do with messing around with boats.
If you're looking for a no bullshit approach... and are comfortable hearing what you need to hear vs what you want to hear (respectful dialogue, of course) and work with someone who gets things done in a fraction of time vs others... then we should talk.
Copyright © 2023 Centerboard Web - All Rights Reserved.
Powered by GoDaddy
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.